AMZN Amazon Com Inc
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Daily prices, adjusted for splits. P/E and P/S value each day on the results published by then; a gap in P/E means the trailing year had no profit.
Internet Retail · Seattle, WA · 1,595,000 employees · amazon.com
Amazon operates e-commerce and brick-and-mortar retail stores while producing consumer electronics and media entertainment. The firm also generates substantial revenue by offering cloud infrastructure, data storage, and analytics services, alongside digital advertising programs and subscription memberships.
Bull case
The business benefits from supplying the core computing resources consumed by artificial intelligence workloads, and it stands to gain if proprietary silicon curbs reliance on outside chipmakers. Its overall revenue growth has also quickened, though this pickup is common among tracked peers.
- Trades at the 5th percentile of its own valuation history.
- Annual revenue growth rose from +11% to +16%.
- The share price trend is rising.
Bear case
The business burns cash once share-based compensation is taken into account. It would also suffer if market-wide spending on artificial intelligence fails to produce adequate returns, or if power supply shortages constrain future data-centre expansion.
- Burns cash after stock pay (-4% of revenue).
- Recent evidence on “AI spending is outrunning its returns” works against it.
- Recent evidence on “Power constraints are slowing data-centre expansion” works against it.
Features
- V-DEEP-VALUE Deep value The price is 58% below its own-history reference value.
- V-ACCELERATING Growth accelerating Annual revenue growth rose from +11% to +16%. Shared by most companies we track
- F-UPSIDE Analyst upside Analysts' average target is 26% above the price.
- T8 Lazarus Cheap against its own history, and the price trend has turned up.
AI impact
Supplies what AI runs on Tailwind
The company sells cloud computing infrastructure and retail services that artificial intelligence directly affects. Its primary advantage comes from supplying the computing capacity, storage, and machine learning services that workloads require, while its main risk is that artificial intelligence tools enable competitors to enter the market and facilitate customer comparison shopping.
Where AI helps it
- Sells what AI workloads consume
Where AI could hurt it
- AI makes it cheaper for rivals to build what it sells (minor)
In the company's words
We serve developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a broad set of on-demand technology services, including compute, storage, database, analytics, artificial intelligence and machine learning, and other…
The internet and other technologies including artificial intelligence facilitate competitive entry and comparison shopping, which enhances the ability of new, smaller, or lesser-known businesses to compete against us.
Assessed by AI from the company's own annual report filed 6 Feb 2026 and quarterly report filed 31 Jul 2026. A reading of the business, not a forecast or a recommendation.
Valuation position
AMZN is at the 5th percentile of its own valuation history. Depending on how far back you look, it ranges from the 3rd to the 8th percentile. This is a relative measurement, not a price target or recommendation, and it assumes the business is still the one its history describes.
Price ladder
The measured price sits in the Deep discount zone. These are reference zones, not buy instructions or forecasts that the prices will be reached.
This ladder rests on the company's own valuation history alone: there are too few comparable companies to cross-check it, so treat its zones as less certain.
Quality versus peers
Each dimension is shown on its own; they are not combined into a score.
Current analyst snapshot
Shown for reference only; not used in any measurement.
What would have to break
- Not triggered — Revenue decline
- Not triggered — Margin break
- Not triggered — Cash burn with rising debt
- Not triggered — Heavy dilution
- Not triggered — Warning language in filings
News
No recent brief on this company.