ROK Rockwell Automation, Inc

Robots & automation Robotics & sensing Research watch
Leaning adverse Trend: Mixed Sector cycle: Machinery Production: Expansion, turning Narratives: Adverse
AI impact: AI is not material to it, not material
$432.59
−$1.55 −0.36% today

ROK price and valuation history

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Daily prices, adjusted for splits. P/E and P/S value each day on the results published by then; a gap in P/E means the trailing year had no profit.

Specialty Industrial Machinery · Milwaukee, WI · 26,000 employees · rockwellautomation.com

Rockwell Automation provides industrial automation and digital transformation technologies across the globe. The company generates revenue by selling control hardware, industrial components, and software, alongside offering professional consulting, maintenance, and lifecycle support services to diverse manufacturing and process industries.

Why it is on our list: Makes the controllers, drives and software that run automated factories.

Bull case

The business converts a healthy portion of its revenue into free cash flow after stock-based compensation and sustains returns on capital well above its cost of capital. It also stands to benefit if artificial intelligence increasingly moves into machinery and robotic systems.

  • The price assumes about +14% a year cash-flow growth; it delivered +26% a year over three years.
  • Turns 16% of revenue into free cash after stock pay.
  • Returns on capital run well above its cost of capital.
  • Annual revenue growth rose from -8% to +11%.

Bear case

The measurements supplied do not currently make a case against the business.

  • Trades at the 75th percentile of its own valuation history.
  • Recent evidence on “AI is moving into robots and machines” works against it.

Features

  • V-WIDE-MOAT Wide moat Returns on capital run well above its cost of capital.
  • V-ACCELERATING Growth accelerating Annual revenue growth rose from -8% to +11%. Shared by most companies we track

AI impact

AI is not material to it Not material

Rockwell Automation sells industrial automation hardware and operational software. The company's reports do not show a material advantage or risk from artificial intelligence.

Assessed by AI from the company's own annual report filed 12 Nov 2025 and quarterly report filed 4 Aug 2026. A reading of the business, not a forecast or a recommendation.

Valuation position

ROK is at the 75th percentile of its own valuation history. Depending on how far back you look, it ranges from the 65th to the 79th percentile. This is a relative measurement, not a price target or recommendation, and it assumes the business is still the one its history describes.

Lower than own history Higher than own history

Price ladder

The measured price sits in the Above reference zone. These are reference zones, not buy instructions or forecasts that the prices will be reached.

This ladder rests on the company's own valuation history alone: there are too few comparable companies to cross-check it, so treat its zones as less certain.

What the price assumes

The measured price implies roughly +14.3% annual cash-flow growth, between +7.3% and +19.5% under other reasonable assumptions. Over the last three years it delivered +25.7% a year.

An estimate that depends on its assumptions, not a forecast.

Quality versus peers

Each dimension is shown on its own; they are not combined into a score.

Earnings quality 60th percentile
Investment discipline 100th percentile
Dilution discipline 80th percentile

Current analyst snapshot

Shown for reference only; not used in any measurement.

Positive ratings42.9%
Analysts26
Forward P/E29.0×

What would have to break

  • Not triggered — Revenue decline
  • Not triggered — Margin break
  • Not triggered — Cash burn with rising debt
  • Not triggered — Heavy dilution
  • Not triggered — Warning language in filings

News

No recent brief on this company.