AAPL Apple Inc.
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Daily prices, adjusted for splits. P/E and P/S value each day on the results published by then; a gap in P/E means the trailing year had no profit.
Consumer Electronics · Cupertino, CA · 150,000 employees · apple.com
Apple creates and markets consumer electronic devices, including smartphones, personal computers, tablets, and a range of wearable accessories. The company also generates revenue through digital services, subscription platforms, digital storefronts, and payment solutions. Its products and services reach individuals, businesses, and government entities through online channels, retail locations, and carrier partners.
Bull case
The company converts a healthy portion of its revenue into free cash flow after stock compensation and sustains returns on capital that sit comfortably above its cost of capital. It also maintains a strong financial position by holding more cash reserves than debt while operating profitably.
- Turns 26% of revenue into free cash after stock pay.
- Returns on capital run well above its cost of capital.
- Annual revenue growth rose from +6% to +14%.
- It holds more cash than debt and is profitable.
Bear case
The supplied measurements do not currently make a case against the business.
- Trades at the 89th percentile of its own valuation history.
- The price assumes about +17% a year cash-flow growth, more than the +11% a year it delivered.
Features
- V-WIDE-MOAT Wide moat Returns on capital run well above its cost of capital.
- V-ACCELERATING Growth accelerating Annual revenue growth rose from +6% to +14%. Shared by most companies we track
- H-FORTRESS Fortress balance sheet It holds more cash than debt and is profitable.
AI impact
AI is not material to it Not material
The company sells computing devices and operating software that incorporate artificial intelligence features. The reports do not show an advantage or risk to its business.
Assessed by AI from the company's own annual report filed 31 Oct 2025 and quarterly report filed 31 Jul 2026. A reading of the business, not a forecast or a recommendation.
Valuation position
AAPL is at the 89th percentile of its own valuation history. Depending on how far back you look, it ranges from the 81st to the 94th percentile. This is a relative measurement, not a price target or recommendation, and it assumes the business is still the one its history describes.
Price ladder
The measured price sits in the Above reference zone. These are reference zones, not buy instructions or forecasts that the prices will be reached.
What the price assumes
The measured price implies roughly +16.6% annual cash-flow growth, between +9.4% and +21.9% under other reasonable assumptions. Over the last three years it delivered +10.8% a year.
An estimate that depends on its assumptions, not a forecast.
Quality versus peers
Each dimension is shown on its own; they are not combined into a score.
Current analyst snapshot
Shown for reference only; not used in any measurement.
What would have to break
- Not triggered — Revenue decline
- Not triggered — Margin break
- Not triggered — Cash burn with rising debt
- Not triggered — Heavy dilution
- Not triggered — Warning language in filings
News
No recent brief on this company.